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2 Responses to “REID Furniture TV Ad 3”

1. REID Furniture Ad02 | We are mi
   

   18. Aug, 2009

   [...] REID Furniture Ad03 [...]

2. REID Furniture TV ad 1 | We are mi
   

   26. Aug, 2009

   [...] Laurence Llewelyn Bowen needs two days to change a room. The best set builders need a good few hours, but a set built in CGI takes just seconds to change. We recently completed 3 TV ads for Reid Furniture where the shooting environments were constructed using CGI. As Gareth our technical director explains: ” ……a green screen shoot composited with completely CG environments meant that walls could be swept, lighting could be changed and adapted, objects could appear and disappear and designs could be changed and adapted without any need to reshoot.” The result of all this is rooms that build themselves around actors, water simulations, growing lamps and pillars – all delivered to a happy client within a tight deadline. View the other 2 TV ads here and here. [...]