Laurence Llewelyn Bowen needs two days to change a room. The best set builders need a good few hours, but a set built in CGI takes just seconds to change.
We recently completed 3 TV ads for Reid Furniture where the shooting environments were constructed using CGI. As Gareth our technical director explains: “……a green screen shoot composited with completely CG environments meant that walls could be swept, lighting could be changed, objects could appear and disappear without any need to reshoot.” The result of all this is rooms that build themselves around actors, water simulations, growing lamps and pillars – all delivered to a happy client within a tight deadline.
REID Furniture Ad02 | We are mi
18. Aug, 2009
[...] REID Furniture Ad01 [...]
REID Furniture Ad03 | We are mi
18. Aug, 2009
[...] REID Furniture Ad01 [...]