Another year has flown by and we were lucky enough to be asked again by Activision and Eutechnyx to help produce the cinematic for NASCAR The Game: Inside Line.
Dave Thompson (EP) and Ed martin (EVP) were a great help in directing the live action shoot with Carl Edwards. The game they have produced for 2012 goes beyond any upgrade, it is incredibly detailed and for the die hard NASCAR fans they have integrated Real Race data to an ingenious effect.
The creative leads us through Carl describing blow by blow his account of what it takes to win the race, with CGI supporting and inspirations taken from several different races and outcomes last year. More information can be found on the official NASCAR The game website www.nascarthegame.com