Mi worked closely with Driven and MEC to drench the MTV homepage with Vimto. Making this idea happen involved all our various skills – the CGI for the banners was created by modelling, rigging and animating the fruit assets and car model. A live action green screen shoot was carried out, with the footage being dropped into production animatics. All this then had to be squeezed and tweaked and timed through Flash and an adserver, all with an eye on a very tight memory budget.



