Drive SMART Visual Effects

We were tasked by Production North to create some visual effects for a hard-hitting TV ad for Drive Smart. (A joint initiative between Surrey County Council and Surrey Police). The spot, conceived and directed by Phil Tune features a teenager being goaded into dangerous driving by his friends.Our task was to make this idea happen in a relatively short time frame. Mi produced a few effects shots for the ad – creating CGI rope and shards of glass. Some of the rope used was actually a good old fashioned practical effect. A special prize to anyone who can spot which is which…

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