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We were recently approached by Production North to create some visual effects for a hard-hitting TV ad for Drive Smart. (A joint initiative between Surrey County Council and Surrey Police). The spot, conceived and directed by Phil Tune features a teenager being goaded into dangerous driving by his friends.

Our task was to turn a great idea into reality in a relatively short time frame. Mi produced a few effects shots for the ad – creating CGI rope and shards of glass. Some of the rope used was actually a good old fashioned practical effect. A special prize to anyone who can spot which is which…