The concept for this was huge, the advert had to take place in a fictitious city, actors had to perform on the edges of skyscrapers, and on top of that, the camera had to be continuous.
The shoot took place in London’s Black Island Studios and used the latest in motion control technology. The sofas and actors were placed on a 6m2 rotating platform to increase the rotational axis of the camera as it moved past on the Cyclops motion control rig.
Projects don’t come much bigger than this, and we’re quite proud of the challenges we overcame within the tight deadlines.
