The Point at LCCC is a new, all singing and all dancing events venue. (Singing and dancing. Events. See what we did there? Eh?). The development is going to be unique, it’s flexibility and size providing event organisers with the perfect venue.
The Cricket Club briefed us to produce a marketing film showing off these benefits. So, we developed a concept which closely aligned with the already developed brand and line: “Events from a different angle“. Our animation pushes this thought further, twisting and turning through the space.
We find it enhances the viewing experience if you shout “Weeeeeeeeeeeeeeeeeeeeeeeeeee!” roller coaster style through the spiral staircase. (Viewers must be over 4′5″ to fully enjoy this film).

Ian
26. Oct, 2009
On How-Do:
http://www.how-do.co.uk/north-west-media-news/north-west-digital-media/mi-brings-the-point-to-life-in-animated-fashion-200910266660/
Ian
26. Oct, 2009
And the Drum:
http://www.thedrum.co.uk/news/2009/10/26/11770-lancashire-county-cricket-club-promotes-new-venue-with-mi